Tuesday 13 November 2012

Ojo De Dios


The 'Ojo De Dios', or 'God's Eye' is a ritual tool and cultural symbol with magical and spiritual associations. For the Huichol peoples of western Mexico, the 'God's Eye' is symbolic of the power of seeing and understanding that which is unknown and unknowable, The Mystery. The four points represent the elemental processes earth, fire, air, and water. Physically, the 'God's Eye' is a simple or complex weaving made across two or more sticks. When a child is born, the central eye is woven by the father, then one eye is added for every year of the child's life until the child reaches the age of five.

It's fascinating to see the concept of birth, or creation, being represented through a physical monument or design. Tying it in with the 'tribalisation' or our culture, I would like to perhaps look at representing the creation and sustenance of consumer products, such as those of Apple, through these kinds of designs. For instance, can each Macbook have a 'God's Eye' created randomly to symbolise it's creation and creator, which would then develop over time to show it's age and perhaps relate to any warranties.

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